Updated dashboard shows agency-specific website traffic

Last year, the General Services Administration launched Analytics.USA.gov, a real-time dashboard showing traffic on the most-visited government websites. But the dashboard only gave a high-level view of the 45 agencies participating and only showed individual pages, while some agencies maintain multiple sites.

On Feb. 18, the DigitalGov team announced a new dropdown menu on the analytics site enabling users to filter traffic data specific to 10 agencies.

Prior to the release of agency filters, users could see traffic on top pages and get overall metrics, but those are often deceptive.

"For example, at the time of writing this post, the domestic vs. foreign traffic on the whole of participating Digital Analytics Program sites is about 90 percent to 10 percent, respectively," the development team wrote in a Feb. 18 blog post on DigitalGov.gov. "But the VA specifically has a 99 percent to 1 percent ratio, while NASA has a 62 percent to 38 percent domestic to foreign visits ratio."

The dropdown currently only includes the 10 agencies to volunteer for the rollout. Developers plan to boost that over time, expanding the list to all 45 agencies participating in the analytics program.

The information is useful for members of the public — at least those of us data nerds that track these kinds of things — but GSA sees more value for the participating agencies.

"We think this level of data is valuable to gain a more clear understanding of the kinds of interaction the public has with the various different parts of the federal government and what is important to them," developers said.

Check out traffic on each of the 10 agency dropdowns by following the links below:

• Department of Commerce
• Department of Education
• Department of Energy
• Department of the Interior
• Department of Justice
• Department of Veterans Affairs
• Environmental Protection Agency
• NASA
• National Archives and Records Administration
• Small Business Administration

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